The key to maximize income with Google Asense is to have your ads match the rest of the site, making them look like parts of the site. Most visitors read the content that is in the middle of the pages; as a result, the best place to put your Adsense code is at the top of the content.
Using the large rectangle format: Most of the time, people prefer to use the Leaderboard or Wide Skyscraper format. Unfortunately, this is the wrong choice, because both look like distractive advertisements. Some webmasters have found that using the Large Rectangle (336×280) yields the best amount of clicks.
No border: This is an effective way to maximize the amount of clicks because it makes the advertisements look like a parts of the website.
Font: It should be the some font size and style as the content on the website. This trick will help make it appear that the advertisements are a natural part of your website.
Match the colors: The color of the ads should match the colors of your website. Again, this helps the advertisements appear to be normal web content.
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